Hoop Corporate Services SA already enables fully digital company incorporations and amendments in Switzerland. With the latest release, these processes become even simpler, more collaborative and more efficient for fiduciaries, law firms and corporate legal teams. The new version builds on the existing features and introduces concrete workflow improvements – from simplified data collection and AI-assisted inputs to more flexible articles of association and a sharing function for direct collaboration with end clients.
Sharing function: digital collaboration with end clients
With the new sharing function, fiduciaries, lawyers and corporate counsel can involve their clients only in the steps where their input is needed, without giving up control over the entire process. Instead of exchanging documents or requesting information via email or PDF, you can grant secure online access exclusively to the relevant fields – for example personal data, beneficial owners or specific company details.
The benefits:
• Fewer clarifications and fewer typing errors, as clients enter their data directly at the source.
• Greater transparency and a significantly improved client experience: clients see in real time what is needed and can track the progress of the process.
• Flexible collaboration thanks to multiple sharing links per case: you define who contributes which information, keep full control over the terms, and finalize the transaction as soon as everything is complete.
AI Assistants for purpose and company name
Hoop introduces targeted AI support exactly where founders and advisors tend to spend the most time: defining the company purpose and choosing the company name. Based on structured information about the intended activity, the AI suggests purpose formulations aligned with common Swiss commercial register standards and consistent with the business model.
The naming process also becomes faster: the AI generates name ideas according to the chosen legal form, industry and preferred style, turning a blank page into a guided set of options. The added value lies in a much faster workflow with consistent legal accuracy, while final review and adjustments naturally remain in the hands of qualified professionals.
More flexibility for the articles of association
Articles of association form the backbone of any company, but in practice they must above all be clear, practical and adapted to the specific setup. Hoop now offers greater flexibility: in addition to a detailed standard model, a short multi-language version is available, as well as the option to upload and use custom templates.
The benefits:
• Depending on the mandate and the company’s complexity, you can choose between “out-of-the-box” solutions or fully customized articles, without leaving the digital workflow.
• Multi-language short articles facilitate work in international setups, while custom templates allow precise mapping of the specific requirements of holding structures, startups or family offices.
Easier incorporations: personal data, DeepID and secondary purpose
Identifying the persons involved and ensuring the completeness of their information are among the most critical and time-consuming steps in any incorporation. Hoop further simplifies personal data collection with clearly structured input forms for officers, shareholders and beneficial owners, as well as a direct integration with DeepID for digital identity verification. This enables individuals without Swiss residency to verify their identity online, without physically appearing before a notary.
It is now also possible to define an optional secondary purpose, allowing a more differentiated and realistic description of the company’s activities – particularly useful for startups and SMEs with multiple business lines. The combination of simplified data entry, digital identification and well-structured purpose definitions reduces errors and the likelihood of commercial register rejections throughout the entire incorporation process.
Change the auditors directly through the platform
Hoop not only digitalizes incorporations but also corporate amendments – including changes to the audit firm. This amendment can now be initiated directly within the platform and processed by Hoop, without the need for separate documents or external tools.
The benefits:
• Significantly reduced coordination effort.
• Shorter turnaround times, as all legally relevant documents are prepared by us, digitally signed and submitted electronically to the competent commercial register.
• Centralized documentation within the same system, simplifying future amendments and compliance workflows.
With these extensions, Hoop evolves from a platform focused on incorporations and amendments into an even more comprehensive corporate-services tool that unifies collaboration, automation and legal precision within a seamless digital process – equally valuable for fiduciaries, lawyers and corporate legal teams.
This blog article does not constitute legal advice and makes no claim to completeness or accuracy. Hoop makes no warranty or liability as to its content. This is excluded to the extent permitted by law. Use is at your own risk. Legal advice is recommended if necessary.
